The internet is all about searching for answers. Anytime I need to know anything about anything I jump online and look it up. I can barely remember what life was like before Google and can’t image what life would be like without it.
Last post, we worked to determine if I was right in saying I “walk” my dog every day when in reality, with the icy conditions this season and my dog’s propensity to pull me, it’s more like ice skating. Which sparked the topic of semantics and how a certain term can call up a mental image of sorts. We began looking at “project boxes” and determined that while a plain sturdy box can be a dependable stand-by, all of your hard work in designing this Great New Product shouldn’t be lost in a non-descript (boring?) box that everyone is buying.
So what is your solution to this predicament? Polycase.
It’s that time of year again: snow-covered roads, buried front yards, and icy sidewalks. Yep, winter here in Cleveland, but I’ve still got a dog with too much energy so we walk everyday. The proof to me that he has too much energy for his own good is that he constantly pulls on his leash. Not just an occasional tug, but 90% of the time he is straining to get ahead. (Maybe my legs are just a little too short to keep up with the beast.) I have tried all sorts of different gadgets and techniques to try to break him of this habit, to no avail. So maybe I should more accurately say, he walks everyday and I ice-skate as he pulls me along. It may be semantics but you get the picture.
While relaxing this past weekend I had an opportunity to watch some TV commercials. I typically will fast forward through them (LOVE my DVR) but I was literally just vegging this weekend and wasn’t really looking to become involved in any one episode of a show. So I channel surfed. The commercials that struck me were a certain fiber bar and canned pasta. Both commercials featured giving out free samples of the product, to highlight that even though the products are healthy and good for you, they actually taste good, so good even a kid will eat the full serving of vegetables that are in every bowl. And once you know something tastes really good, you’re going to be more likely to buy more to eat it again.
I have decided to not renew my wholesale club subscription. Last year I purchased a bulk package of toilet paper. Once I got it home, I realized it was enough toilet paper to last me 2 years. TWO YEARS. That’s a lot. Unless I plan on taking a trip back to high school and TP’ing the neighbor’s lawn, there’s no need for me to buy that much of that specific product. There absolutely are items I would like to be able to purchase in bulk, just to have peace of mind that I won’t run out ofthem, but at the point it was costing me more to be a member than I was saving by shopping, I decided I was better off buying moderate quantities of the items I needed.